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The Best SEO Tools The top SEO tools will save you time with keyword research, data analysis, and ranking reports. They also provide valuable information about competitors and opportunities to boost your search results. These tools include Google Trends, Ubersuggest, Screaming Frog, and more. SEO software is usually a web-based software that provides many features for a monthly fee. These tools are easy to use, and they can produce standard or customized reports. Moz Even the most experienced of marketing professionals be a bit difficult to master search engine optimization. Moz simplifies the process to help SEOs of all levels get results. Moz's suite of 55+ tools include keyword research, site audits and crawls, backlink analysis, and ranking tracking. It's also backed by the largest network of SEO experts. Moz's domain-authority metric is widely used in the business and provides a clear picture of a site's quality. It is particularly useful for those who want to rank for competitive keywords because it allows them to evaluate the quality of their competitors. In addition, the Moz toolbar allows users to view crucial SEO information while browsing the internet. The SEO toolkit developed by Moz is also extremely useful for local marketers in the area. It can help them analyze their own and those of their competitors for any technical issues that could affect their rankings. Open Site Explorer is its backlink analysis tool. It will reveal the most detailed information on the linking profile of a website. Despite the many features it offers, Moz isn't the best all-in-one SEO tool for everyone. Some may find the UI too complex or prefer a tool that offers a more detailed analysis of backlinks. Some may prefer a low-cost or free alternative. There are many other SEO tools to choose from, such as Ahrefs SEMRush Mangools Surfer SEO and LinksMiner. LinksMiner uses over 9.5 trillion links to provide a wealth of data. Ahrefs Ahrefs is the largest backlink database in the world and it's updated every 15 to 20 minutes. This gives Ahrefs an advantage over rivals like Semrush. It can also detect broken links that cost valuable traffic. However this tool is a bit more complicated than Semrush and might not be as easy for beginners to use. One of the key features of Ahrefs is its keyword Explorer. This tool provides data for all major search engines, and allows you to discover new keywords. It also gives you detailed information about competitor keywords, including a breakdown of their organic search traffic. This tool is a must-have for anyone serious about their SEO. Another fantastic feature of Ahrefs is its search volume calculator. It helps you determine how much a particular keyword is worth and how it is competitive. You can also check the average CPC of a particular keyword. This will help you determine if it's worthwhile investing in. CognitiveSEO is an all-in-one SEO platform that includes a wide range of tools for optimizing technical aspects. This tool is ideal for digital marketing agencies, in-house teams and even for enterprises. The site audit tool can detect over 100 different SEO issues and offer suggestions for how to fix the issues. It can even assist you in regaining Google penalties. It gives a trial for free and life-long plans. SEMRush Semrush is among the most effective SEO tools in the market that offers a full suite of digital marketing features. sickseo is an all-in-one platform that includes a set of SEO tools PPC and content marketing, social media and market research. The all-in-one approach makes it more complete than other tools that focus on just one aspect of digital marketing. The tool offers a range of pro features, including competitor analysis, site audits and backlink analytics. Semrush Academy is a learning portal that offers a variety of short courses to help you master this platform. Its biggest draw is its search engine optimization (SEO) tool that allows you to track keyword rankings and find new opportunities. The database of more than 20 billion keywords is among the largest in the business, and it allows you to perform comprehensive competition analysis. Semrush's Domain Overview tool is another important feature. It offers a wealth of information about the competitive landscape for a particular domain. This tool allows you to reverse engineer the strategy of a competitor from their keyword to their links. One of the most helpful tools available in Semrush is its Keyword Magic tool, which can help you find niche keywords with high number of searches and low competition. It allows you to remove keywords that have the same difficulty level. This can be helpful when optimizing your site for SEO. Another feature that is worth mentioning is the Cannibalization report that lets you know whether the keywords on your competitors' websites are competing against each one. Surfer SEO Surfer SEO is a nifty tool that blends topic suggestions, keyword research and content creation for users and search engines. It also helps optimize the post-publishing process. Its features include an SEO editor that helps you beat your competitors and create high-quality content keyword research, complete SEO audits and a gamified workflow of content, and a free AI outline generator. The company offers a paid version, called Pro which includes all the features, plus two additional. The company was founded in 2008 by Slawek Czajkowski, Surfer SEO was built to aid agencies in integrating data into every stage of the SEO process. It was initially an internal tool at a Polish SEO agency and has since gone on to become a household name, employed in more than 140 countries around the world. It's highly rated on G2 (with 90% of reviewers giving five stars) and the majority of users recommend the program. Does it really worth the cost? If not, what are good alternatives to Surfer SEO? It all depends on what you need. Unlike Semrush which covers a wider range of aspects of the digital marketing industry, Surfer concentrates solely on SEO optimization and content creation. It's therefore a better choice for marketers who want to concentrate on page SEO and don't want to pay for more advanced features like link building and pay-per click analysis. Mangools Mangools is a complete SEO tool, provides analysis and research on keywords and SERP tracking. Its flagship product, KWFinder, helps you find long-tail keywords that have high search volumes and low competition. SERPWatcher and the SERPChecker are additional tools that let you track the rankings of your site. You can also analyze the backlinks of competitors, identify new opportunities for building links and more. Mangools can be used by experienced SEO professionals as well as beginners. Mangools even though it might not have all the features of Ahrefs and SEMrush but it's still an affordable and user-friendly option for anyone who wants to conduct SEO research. In addition, it comes with the opportunity to try a trial for free and is available on desktop and mobile devices. The Mangools suite comprises five apps that cover the basics of SEO, such as keyword research, competitor and backlink analysis as well as site audit and rank tracking. It includes a Chrome/Firefox extensions that assists you in obtaining important data. Its simplicity of use is a major benefit over its competitors that often require a steep learning curve. Mangools is a set of easy-to-use SEO tools for bloggers, freelancers, small businesses and agencies. It is one of the most affordable tools that are available and is perfect for those who are just starting out with their SEO strategy. Its KWFinder SERPWatcher, SERPWatcher and Backlink Analysis tools can help you to find the best keywords for your business. Google Trends Google Trends is a user-friendly and comprehensive interface that offers more information than other SEO tools. It shows you how the search volume for certain keywords has changed over time and lets you compare the traffic for keywords across different countries. This tool can help you identify new opportunities and monitor the performance of your competitors. It also enables you to discover relevant questions that customers are asking about your products or services and then create content that meets those needs. Google Trends calculates trends using actual search queries, unlike paid SEO tools that use clickstream information from pop-up blockers or browser plugins. This makes it a great tool for audits and research. It's not the best choice for finding specific keywords, so it's best to use it more as a compass than an anchor. Another well-known SEO tool is SEMRush which is regarded as an essential tool by experts. It will give you a wealth information about your website, its competitors and backlinks. It can also help you identify opportunities to improve your search engine rank. It can show you exactly how your website will be displayed by the browser. Experts love Screaming Frog for its speed and effectiveness. This tool will analyze the entire website to find errors and areas of improvement. It will also check your backlinks to identify those that harm your site's reputation.